Garret

Not all MLM companies are created equal. Some are more suited to online recruiting than others.

There are specific characteristics to look for when choosing an MLM company to promote online or when deciding to use the internet to generate leads for your existing MLM opportunity.

First and foremost is this: are your prospects able to enroll in your program without ever contacting you or anyone at your MLM company. This is the ideal situation because it is letting the internet do 100% of the work for you while you focus on your prospecting process.

The "Ideal Online MLM Company" will have the following in place:

* A powerful sales page with opt-in form so that when your prospects enter the site to explore the opportunity their names have been added to your prospect list for follow-up.

* A low cost short term trial offer so they can "test drive" the business before making a full commitment. This should be less than $5 and for a period of no more than 3 weeks. We want this to be very affordable and to give them sufficient time (but not too much) to evaluate the opportunity before making a decision.

*It is way better to have a small cost associated with the trial period because it is a filtering process. Prospects who are willing to enter their credit card information and pay a small fee have declared that their level of interest is quite high.

* Powerful audio, video and print presentations to help them assess whether your opportunity would be appropriate for them.

* A series of follow-up emails in place to keep the visitor interested.

* Notification to you immediately they enroll at your site and again when they enter into the trial period, so you can begin your own follow up by either email or phone or both if you so choose.

* A sign up fee of $50 or less which covers the first months maintenance fee and a maintenance fee of $50 or less per month.

A second series of emails for the trial period that in some way incorporates the fear of loss.

There is a company exposing me to this at the moment and although I don't like their program I must admit it has a very powerful psychological pull. I get a strong feeling of: "I don't want to miss out".

I know it will take more associates on your team to develop volume in a program with low monthly maintenance requirements like this, but it lends itself much better to online promotion.

As well as your MLM efforts you'll need a Funded Proposal. You'll want to be making some sideline money to fund your marketing.

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Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.