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If you believe that accelerated loss of your mental acuity is inevitable with age, and that the loss of your competitive edge is certain to accompany that memory loss, you're not alone. But you are wrong. Age does have some effect on memory, but it's not an especially significant factor. Nonetheless, people tend to use their age as an excuse for poor or weakened performance. In fact, the opposite is true: For most people in business, the prime earning years are their 40s and 50s because they have invaluable maturity and experience. However, sometimes people in middle age enter a very self-defeating cycle, doubting themselves and losing confidence in their abilities.

Be Like MikeWith Your Brain

No matter what your age, developing or training the memory is, in many ways, like playing a sport. Consider basketball: Although certain individuals are undoubtedly genetically more gifted ballplayers - they're 7 feet tall, extremely strong, very fast, and have great hand-eye coordination - anyone can learn to play basketball reasonably well, with training and a lot of practice, even if you're 5'2" and not much of a jumper.

People commonly misperceive memory as a talent, not a skill. While some people do possess the genetic gift of a brain wired for superior recall, the truth is that everybody can make major improvements in their memory function with training and practice regardless of age, education, IQ, or any other factor. You're not going to be a superstar professional athlete without some God-given talent, but most people, when it comes to using their brains, don't need to be superstars; they just want to lead productive lives. And that is definitely achievable.

Older Really Can Mean Wiser

Age is a factor in training your physical body, and it's no different when training your brain. Although few people can run a mile faster at age 40 than they could at age 20, if you're motivated and committed, you can still run a pretty darn fast mile at age 40. Your results will be quicker and more dramatic when you're younger, but a very inspiring key difference between athletic training and brain training is that while you can't get stronger, faster, and more coordinated as you get older, it's totally realistic to expect to continue to grow wiser - more effective mentally - in later years.

Wiser is fine, but doesn't everyone inevitably get more forgetful when they age? Yes, hormonal changes as we age do have some impact on our memories, but people tend to blow this factor way out of proportion and make it way more of an issue than it really is. In most cases, you're actually not more forgetful than you ever were; you just notice more when you are forgetful.

You know the phenomenon where you walk into a room and then you can't remember what you walked into the room for? That's known as 'walking into the hereafter.' Because you walk in and you think, "Now what was I here after!?" You don't walk into the hereafter any more now than you did when you were seventeen, but you're more aware of it now when you do. Why? For one thing, you hear doctors say, "Vigilantly watch for short term memory loss, because if it starts happening more, you may need a check-up for Alzheimer's." We're hyper-aware, therefore, of every time we have a "hereafter" moment, and this fearful mindset about getting Alzheimer's disease in turn makes us notice even more every time it happens.

The other reason you may feel more forgetful, even though you're not, comes from the power of negative thinking. Many people create a sort of self-fulfilling prophecy in which they subconsciously create their own forgetfulness, actually starting to forget more because they believe aging will make them forget more often.

Six Steps to Sharpen Mental Function

As with sports, having a good memory is a matter of conditioning, commitment, and positive thinking. When you realize that you create the notions that your mental faculties decrease and you grow less effective as you age, then you have the power to change that idea. Once you've accepted that, you can keep your brain in top shape as you age by taking the following steps:

1. Remember: forgetting is no big deal

Because the language you use has been proven to become your reality, choose positive self-talk. You can convince yourself that anything is possible just as easily as you can talk yourself into believing that something is impossible when it's really not. Don't use language that makes a catastrophe of something that's really not a big deal. When you lose your keys for five minutes, for example, don't tell yourself, "Oh my God! I obviously have Alzheimer's!" when really you just lost your keys, a meaningless and common phenomenon you'd not have thought twice about a few years before.

2. Maintain a positive attitudewithin reason

Zig Ziglar has famously said that a positive attitude will not help you do anything that you want to do. A positive attitude will not magically transform the talentless into superstars, nor will it make basketball great Shaquille O'Neal into a good horse jockey. But a positive attitude will help you do everything better than a negative attitude will.

3. Make little changes for a big difference

Remove the words "forget" and "forgot" from your vocabulary. Instead of saying, "I forgot her name," try saying, "I can't recall her name right now." It may sound like a silly little change, but you're actually re-training your brain. When you say, "I forgot," your brain processes, "Oh, I'm old and getting stupider by the second." But when you say, "I can't recall," you cut yourself and your brain some slack, making it much easier to recall the information later. This perception change will have an immediate effect on your ability to recall the information you're seeking.

4. Manage your stress in the moment

Stress is the number one killer of your recall. If you can't immediately remember something, don't freak out. Just take a deep breath and think positively that eventually you will remember. Tell yourself, "I know this. It will come to me."

5. Exercise your brain and body

Research shows that a combination of mental and physical activities can protect your memory and help keep you alert. Overall physical health will translate into overall mental health, better memory, and sharper mental faculties all around. Exercise maintains heart health and opens blood vessels; in turn, brain cells get the nutrients that ensure peak performance. Exercise your brain, too, by doing crossword puzzles, solving brain teasers or playing Sudoku. Mental games and exercises have been proven to have a definite effect on mental agility as people age. Reading good, challenging books that make you think is also an essential mental exercise to stay sharp. Also get sufficient sleep and take a vacation every once in awhile.

6. Train your brain

Exercising a muscle means you're using it, but not pushing it beyond its limits. Training involves going beyond where you've ever gone before. To train a bicep to be stronger, for example, you have to lift a weight that's heavier than one you've lifted before, or you lift it more times than you previously have. You must push it beyond its current limits. It's the same with your brain; you must continuously challenge your brain by learning new things. It doesn't really matter what you learn: cooking, a foreign language, history - anything so long as it's new. With the Brain, It's No Pain, No Gain

While it may be uncomfortable at times - just as when you're training your body to be stronger - you must choose the pain of discipline over comfort if you want to maintain a competitive edge. Growing pains aren't nearly as bad as losing out to your competition or feelings of decrepitude, uselessness, or regret. If you can endure a little bit of pain every day as you take the steps necessary to add mental acuity to the wisdom and experience you've acquired with age, you will find that old advertising slogan is true: You're not getting older. You really are getting better!

Roger Seip is the President of Freedom Speakers and Trainers, a company that specializes in memory training. Workshops are presented all over the country. To learn more, visit http://www.deliverfreedom.com call 888-233-0407, or e-mail info@deliverfreedom.com

I do not have a pornography addiction; that is my official party line. At least it was until I visited this site: http://www.noeldouglas.com/psychology/pornography/Are_You_a_Pornography_Addict, that came highly recommended. Ive always maintained that guys have more addictive personalities than gals (just a personal observation - I have no scientific data to back it up). Therefore, if you are male and a porno-phile like myself, I challenge you also to take this test.

Dr. Douglas makes some very insightful points. One was the guilt factor associated with porn, which is quite true in my circumstance. Another good point he brings up is the tendency of the porn addict (or any addict for that matter) to substitute porn for intimacy. However, I dont necessarily think that its such a bad thing to view pornography when youre bored, nor to view pornography in order to temporarily escape your personal problems (and, no, I dont think Im wading in a famous African river with this one); as long as you recognize the activity as a brief interlude or respite in the continuing saga that is your life (like catching a quick movie at the theater), and as long as you dont put your problems off indefinitely.

In my case, I partake of pornography as I would any other pastime such as baseball, picnicking, or watching TV.

Valid though his points were, I felt at times that his expansion for a point was nonsensical. For example, his 13th question asks if there are other forces compelling you to watch porn. But to illustrate his point, he asks the reader if he (the reader) indeed aspires to be a better individual but is hampered in that endeavor by pornography. What forces, whether internal or external, was the doctor alluding to?

Similarly, he demands whether the reader has ever thrown away an old pornography collection only to replace the collection with a new stash (question 9). Good questions. Then, however, he kind of goes off at a tangent and asks if the test-taker has ever viewed pornography or masturbated while in an altered, substance-induced, mental state. Huh?

At times, his points were repetitive. The emotional disconnect between the addict and his loved ones was mentioned more than twice.

Mind you, none of his points individually are misspoken. I just thought that oftentimes he took a faulty step in the path of his logic, and ultimately in the course of the test.

So I took the test with the same mindset I always have when Im, ahem, engaging in porn: I can quit any time I so choose. But a small part of my psyche constantly thinks that I just may be lying to myself, and heres why.

There have been times when I told myself I wouldnt look at porn for a set period. But, that would only make me want to look at naked women all the more (is that an addictive trait? I asked myself). Its the times when I gave myself free reign to look at all the porn that I so desired, that the porn didnt quite hold the same level of excitement for me. On the one hand, I guess we, as humans, do often want what we cant have or that which is forbidden. Conversely, it could be as Dr. Doug said: you can become desensitized to the average porn and may need more extreme pornographic material to attain the same carnal elation.

Having completed the test, Ive come to the conclusion that Im not a porn addict, per se. And yes, I did weigh several factors such as 1) my increased desire for porn when it wasnt readily available; 2) my tendency to view smut when I had nothing better to do; and 3) a sometimes pervading sense of guilt after a long viewing session."

I realize that I just have an over-blown sense of self effacement due to my strong Christian upbringing. And just as some people look at oil paintings and others gaze at sunsets, I enjoy looking at naked women; its soothing. The female body is truly the most beautiful thing that God put on this earth. If that earns me the label of a visual (pornography) addict, so be it. Ive been called much worse.

On the other hand, maybe its about time I got off this Egyptian cruise ship.

The author is affiliated with Sex-Toys-Videos.com, and writes regular porn and sex toy articles for his blog page.